Anna Tan is an interior designer based in Brooklyn. The gold foil embossed logo and muted color palette is a nod to her sophisticated taste and her attention to detail and materials. The simple shapes that make up the logo reflect those found in a floor plan. The pattern is also created from an abstract representation of the points that meet to create the base of every digital floor plan. It creates a more playful adaption to an otherwise minimal design.
The elements are also versatile and can be implemented across various digital and printed applications, keeping up with the aesthetic in her high-end design solutions.