Adobe Creative Jam: 2nd place winner

The Bookbound app serves as the ultimate book fair pocket buddy. This app enables users to safely host a fair during the pandemic, share resources within the community, and give back to schools in a fun and intuitive way. This will help re-create that safe space for children to engage in self-discovery through reading.

This project was a submission for the 1-week Adobe x Scholastic Book Fairs Creative Jam where my team landed 2nd place, competing against 400+ participants. 

1 week

Visual Identity


Cindy Tan
Joanna Alvarado


Building children’s self discovery through mobile engagement


How might we design a mobile tool for adults in the school community to be more engaged and informed about book fairs and its importance in children's self-discovery?


Parents, caretakers and members of the school community struggle with helping their children receive access to book-sharing events during the pandemic. How can we design a product to help scale the benefits of reading for all children?


Create a mobile tool to help communities host book-sharing events safely in a pandemic and introduce or increase access to new or used books for school-age children.

Unique Guiding Principles


Kid Power

Fairs are self-guided journeys for kid’s independence, exploration and discovery.



Rally kids, families and schools together by creating more opportunities to directly engage with the community.


Giving Back

Virtuous cycle of hosting a book fair, giving back to schools and increasing book access to students.

Key Research Takeaways

Decling Impact

Pandemic caused 73% drop in book-fair earnings at the quarter end of February 2021. Even before the pandemic, changes can be seen in children’s literacy and media habits shifting to electronic use.

Lack of Resources

For poor kids and underfunded schools, books fairs look very different. How can we provide a solution to not single out students or schools in this category?

Move to Virtual Fairs

For every fair that canceled, 68% of them went into the pipeline to book an eFair. It accomplishes the same goal of getting books in the hands of kids and allowing librarians to offset their budgets with the fundraising component.

Personalized Engagement

More than 75% of students allowed to select at least some of their books improved their reading levels, compared to 1 month literacy loss in previous studies.


User Flows

As a Parent, I want to be able to join a Virtual Book Fair and know how to host book fairs, so I can engage with the school community and increase my child’s experience with discovering new books.

Flow 1: Join a Book Fair

Flow 2: Host a Book Fair 

Flow 3: Access resources and Community

Establishing a Visual Identity

In order to reflect a playful and welcoming identity, we utilized primary bold colors and illustrations. With the use of our established components, it made it faster to build and iterate on our digital screens.



Key Solutions


Intuitive and fun interface for customizing children's book fair catalogue

Goal: Create an engaging experience so kids stay focused and don't get distracted by other mobile notifications.


Easy step by step guide to managing and hosting a book fair

Goal: Condensed information makes it easier to host a book fair and relieve the stress that comes with managing a big event.


Access to educational resources and school community

Goal: An all-inclusive experience for parents, teachers and members to learn about book fairs and find volunteers needed.


Access to books for all students through rewards system

Goal: Allow all members to earn rewards towards book purchases by engaging within the app. This will help low income families get equal access to books.

And...we won 2nd place!

We received news that we won 2nd place among 400+ participants across the world! The judges gave valuable feedback in the final presentation. They were impressed by our visual design, playful user experience, inclusive community and donation features. They offered a future improvement to further build out the rewards system within the app.





This was my 1st Creative Jam and experience collaborating with another UX/UI designer. This combined with the 1 week time constraint to research, ideate and prototype was definitely a challenge for me to learn to quickly adapt.


Joanna and I were able to get along really well from the beginning. We understood eachother’s background and skills so that we were able to communicate effectively. We were able to become a great team!

Process is not linear

Though, we did the initial research phase, we did run into some user flow issues when we started working on the mid and high-fidelity prototypes. We had to alternate between researching, ideating and prototyping until we were able to reach our final design solutions.

Future Usability Testing

We would want to test this prototype with our target users. We want to observe how they interact with it and whether they find it helpful to them in engaging within the school community.

© CINDY TAN 2020    |    *keep on procrastiworking

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