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Mid-Autumn Festival

2020 Packaging, Illustration 

The Mid-autumn Festival 中秋節 is celebrated on the 15th day of the 8th lunar month. The Moon Rabbit or Jade Rabbit is part of a popular folktale in East Asia with many variations to the story. The Jade Rabbit is often seen as a companion to the Moon Goddess, Chang'e, constantly pounding into a mortar, creating the elixir of life for the goddess.

When the moon is the fullest, families come together to watch the moon and eat mooncakes. During this holiday, it is also common for people to give away mooncake gift packages. This special edition mooncake package alludes to elements in the Chinese folktale with an interactive piece on the outer packaging to reveal what's inside which is a purple sweet potato mooncake.

Mooncake_Compostion_3_2020-Oct-14_03-04-20AM-000_CustomizedView8134998812_EDIT_FOR_GIF
mooncake_2020_bag_WEB
Mooncake_Set_2020_2020-Oct-07_02-27-36PM-000_CustomizedView24590549121_EDIT_WEB_FIXED
Mooncake_Composition_2_2020-Oct-09_07-21-02PM-000_CustomizedView972243715_EDIT_WEB
Mooncake_boxes_floating_2020-Oct-09_02-18-59PM-000_CustomizedView2803808524_EDIT_WEB
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Mooncake_Small_Box_2020-Oct-12_10-03-02PM-000_CustomizedView1134692311_EDIT_FOR_GIF_WEB_NEW
Mooncake_Small_Box_2020-Oct-15_06-27-20PM-000_CustomizedView1403913286_WEB

© CINDY TAN 2020    |    *keep on procrastiworking

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