| PROJECT |

Year of the Monkey

2016 Packaging, Conceptual

Lunar New Year occurs on the first day of the first month of the lunar year. This 2016 invitation for the year of the Monkey is based on the 15 phases of the moon, reminiscent of the 15 day celebration. This is depicted in the invitation through an interactive element which can be turned to reveal the transition of the new moon to the full moon.

The gold color embodies the beauty and elegance of the event. Its significance in Chinese culture is that it is believed to bring great wealth and fortune into the home. The invitation also contains a red envelope, which usually holds money but its purpose here is to reveal the details of the event.

Check out the Year of the Rat packaging.

slide_out_GIF
CNY_Set_Rendering_4_2020-May-25_02-30-45AM-000_CustomizedView23155014412_new_WEB-1
CNY_Set_Rendering_4_2020-May-22_03-08-19PM-000_CustomizedView43774030908_WEB
CNY_Set_Rendering_5_2020-May-25_06-56-39PM-000_CustomizedView4657627761_new_WEB-1
moon_phase_GIF_new
CNY_envelope_WEB-1
CNY_Invitation_Cover_WEB
CNY_Invitation_Trifold_WEB
CNY_Invitation_WEB

© CINDY TAN 2020    |    *keep on procrastiworking

Back to top Arrow