Lunar New Year occurs on the first day of the first month of the lunar year. This 2016 invitation for the year of the Monkey is based on the 15 phases of the moon, reminiscent of the 15 day celebration. This is depicted in the invitation through an interactive element which can be turned to reveal the transition of the new moon to the full moon.
The gold color embodies the beauty and elegance of the event. Its significance in Chinese culture is that it is believed to bring great wealth and fortune into the home. The invitation also contains a red envelope, which usually holds money but its purpose here is to reveal the details of the event.
Check out the Year of the Rat packaging.