Skin Solis | Cindy Tan - UX Portfolio

project overview

What is Skin Solis?

Skin Solis is a skincare app that focuses on curating routines, products and insights catered to your lifestyle, skin type and concerns. With the assistance of AI scanning and a skin profile analysis, users can learn to better manage their skin health on a daily basis. Start embracing your journey to healthy skin now.

*This is a conceptual project completed as part of my design portfolio.

Timeframe

3 weeks

ROLE

Research
UX/UI
Visual Design
Usability Testing

PLATFORMS

Mobile

Empathize

How might we help users better understand their skin needs to relieve the stress that comes with maintaining healthy skin?

Problem

An overwhelming amount of information and products out there leads to confusion and stress in trying to maintain heathy skin on a daily basis.

Goal

Develop an MVP that helps users better understand their skin needs on a daily basis and reduce the mental stress from managing healthy skin.

Stresses and concerns with managing skin health

INFORMATION

“I need more help condensing information about what products work the best for my skin concerns.”

SEEING PROGRESS

“I need to see that there are results or progress from my skincare routine.”

PERSONALIZATION

“I need to make sure that the ingredients I’m putting on my face are good for my skin type.”

Gathering Insights

Users are frustrated by the excess of information out there and didn’t know how to utilize it for themselves.

Users didn’t know if a product was really working at times. Seeing the progress was something they enjoyed the most.

Users need products and routines that are customized specifically for their own skin needs.

Users needed to better understand their product ingredients in relation to their skin type.

Rachel's POV

With insights gathered, a persona was used to focus and align on the skincare user’s needs, goals and frustrations.

DEFINE + ideate

Integrating stress-free skincare into our daily lives

Ideating 3 main flows to focus on:

Analyzing the user’s skin scan and skin profile for a recommended routine
Adding a current product into existing routine
Discover actionable insights after a week

USABILITY TESTING

Testing to understand frustrations

Be sensitive to skin scoring

Before

5/5 users didn’t want to decipher any charts and were intimidated by their own skin health being scored.

After

Instead of scoring your skin, a brief summary of problem areas was provided along with the ability to dive deeper into skin attributes.

Let users feel in control of their routine

Before

Even in a recommended routine, 5/5 users didn’t like being given the exact products to use.

After

Give users the power to choose their own products since they had varying budgets and favored different brand values.

PROTOTYPE

Key Solutions

How might we help Rachel reduce the stress that comes with choosing skincare routines and products?

Informative Skin Scan Analysis

Understand what’s going on with your current skin and specific areas to improve on.

screen prototype of skin analysis results

Customized Skin Profile + Routine

Answer a few questions and get a recommended routine that’s personalized to your skin needs and lifestyle.

mobile prototype screen of recommended routine results

mobile prototype screen of recommended routine for night

How might we help Rachel see the progress of her skin health?

Progress Insights and Recommendations

No more stress on trying to figure out what’s causing your skin to react.

Get bite-sized and actionable insights that better cater to your skin type, your needs and your lifestyle.

mobile prototype screen of Skin Health Insights

mobile prototype screen of skin health insight recommendations

Daily Skin Log Progress

Submit short daily logs to record your skin feelings and lifestyle habits used to pinpoint skin progress improvements.

How might we help Rachel better understand products/ingredients in relation to her skin needs?

Get Solis Matched

Get Solis Matched with products that have the best compatibility with your skin type.

See condensed ingredient information, product compatibility with skin type and relevant reviews from same skin type users.

Visual system

Expressing an optimistic and calming visual identity

The logotype and choice of purple as the primary color are used to symbolize optimism and a new beginning when it comes to embracing our skin health.

Paired with microinteractions and brand visual elements, the app is able to offer a delightful user experience.

A system to tie it all together

I created reusable elements and components to make the design process more efficient and establish a more consistent experience all around.

FINAL THOUGHTS

Takeaways

Be cautious about UX writing

One of the biggest challenges was learning how to build positive phrases and messages throughout the app so users feel encouraged and motivated to continue caring for their skin health.

Empathize, empathize, then empathize

The resistance towards skin scoring was something I had not anticipated. It would have been helpful to have done testing earlier on that was focused on the scoring aspect.

Don’t make users do the work

Users mentioned that they did not always have the time or want to spend time deciphering a chart. They are using an app to make their lives easier, not add more work onto their plate.

Potential Next Steps

Performing Round 2 of Usability Testing
Measuring success after launch through user signups, app reviews, and daily active users.